Product Marketer, Writer and Consultant.
CV
Lauren Moon
I am a senior level Content and Product Marketer with experience in emerging startups as well as large publicly traded tech companies.
As the managing editor of the Trello blog, I took readership from 50K/month to 1 million/month. I also co-wrote and designed a remote work ebook that has been downloaded over 300,000 times. My blog posts on productivity, remote work, communication, and Trello best practices have been read by over 5 million people and have been translated into 5 languages.
As an email marketing manager, I wrote and oversaw the Taco From Trello newsletter, a bi-monthly publication that is sent to a list size of over 11 million people. I also worked within the Customer Lifecycle Marketing team to develop a robust email program that is targeted, contextual, and designed to drive upgrades through the funnel.
As a product marketer, I have overseen countless large-scale Go To Market campaigns, contributed to Demand Gen programs supporting the Sales funnel, and advised on product strategy from a marketing perspective.
Skills
Content Strategy Writing Campaign Management Go To Market Public Speaking Copyediting Funnel Upsell Strategy Email Marketing Demand Gen Editorial Calendar management
Work Experience
2022-2023
Senior Group Product Marketing Manager, Atlassian
Head of Product Marketing for Trello. Liaison to Product Management, overseeing entire GTM strategy for Trello.
2017-2021
Product Marketing Manager: Customer Lifecycle, Trello at Atlassian
Email marketing, funnel up sell strategy, data-driven upgrade paths, go to market campaigns.
2014-2017
Content Marketing Manager, Trello
Editorial calendar management, content strategy, brand campaigns, social media marketing.
Public Talks
Why is being productive so difficult? Turns out, the odds are against you: there are countless barriers preventing you from being your most productive self.
No matter your Trello skill level, undoubtedly there are some features you haven’t discovered yet.
Personal Interests
In my free time you can find me obnoxiously yelling about Philadelphia sports, cooking, or unwinding in the Adirondacks. I love spending time with family and friends, and recently have gotten into interior design. I've also been enjoying a new role—mom.